ETHICAL BUSINESSES
— USE ETHICAL COPYWRITING
DOWNLOAD A CRASH COURSE IN CONSCIOUS COMMUNICATION
ETHICAL COPYWRITING 101
If your business exists to help people feel good, then your marketing should make them feel good too.
Navigating conscious communication--made easier with a compass.
SELLING IS IMPORTANT, BUT SO IS BEING CONSIDERATE
THIS GUIDE SIMPLIFIES YOUR APPROACH TO SELLING ETHICALLY + HONESTLY
CRAFT COPY THAT FEELS GOOD TO READ
Leverage conscious communication to craft conversational content.
Avoid icky marketing tactics that shame or guilt your audience into buying.
Learn why ethical marketing is important, especially for nature-based brands.
Study examples of ethical and unethical copy so you can better understand the difference.
What's in the guide?
An intro to ethical copywriting and why conscious communication matters.
A comprehensive overview of ethical and unethical marketing tactics.
The dos and don'ts of ethical copywriting, including examples.
Prompts to help you perfect your approach to crafting ethical copy.
“I really appreciated the comparisons between unethical and ethical marketing, it made it very clear how ick it can be out there.”
Maya (@lmt.and.me) — holistic bodywork practitioner
This guide is for…
CONSIDERATE BUSINESS OWNERS WHO WANT TO MARKET ETHICALLY AND KINDLY
MISSION-MINDED ENTREPRENeurs who don't want to turn off their target audience
ADVENTUROUS BRANDS THAT SERVE OUTDOORSY AND ECO-CONSCIOUS AUDIENCES
Gain insights into conscious communication and differentiate between ethical and unethical copywriting tactics.
Featuring examples and practice prompts, this guide is your compass to navigate the ethical marketing landscape successfully.
Write copy that's sustainable, not slimy.
$20
Download the 14-page guide!
$20
MEET SAVANNAH
Founder, Copy Compass
I created Copy Compass to connect with brands that care about our planet, the people on it, and the preservation of Mother Nature. Conscious communication and ethical marketing play a role in our ability to heal the earth.
This guide was inspired by my experience at a retreat in Telluride, Colorado hosted by Outdoor Womxn, where I connected with like-minded female founders to learn more about how we can prioritize stewardship and ethics as business owners.
Learn to spot and avoid unethical tactics while embracing authenticity.
Conscious communication doesn't have to be confusing.